CES (Consumer Electronic Show) has served as the front stage of innovation and technology for 50 years in the USA. Taking place yearly in Las Vegas, it is home to more than 4,000 exhibitors every year and hosts 180,000 visitors. Investors, clients and startups will choose CES as a meeting point in 2018.
Through the SME Instrument-Overseas Trade Fairs Participation programme, Xesol Innovation has been selected to participate in the fifty-first edition of CES, an event that serves as an international reference for ground breaking technology organized by the CTA (Consumer Technology Association). This year, it takes place from January 9th to the 12th in Las Vegas (USA).
Xesol Innovation will attend CES as one of the 15 ambassadors of the program, SME (Small and Medium-sized Enterprises) Instrument, promoted by the European Commission. The company’s main objectives to be achieved through their participation in CES 2018 will be to establish new business contacts, experience the American market first-hand and schedule business meetings.
In this year’s edition, autonomous driving, smart cities, 5G connectivity and artificial intelligence will be the reference topics, among other emerging disciplines such as e-Sports, virtual reality and augmented reality. Moreover, companies such as Nike, Ikea and Intel will be invited to share their success stories, vision and experience with the rest of participants.
Overseas Trade Fair Participation programme
The Overseas Trade Fair Participation program is part of phase 3 of the SME Instrument “Support to commercialization” funded by the EU’s Horizon 2020. The overall objective of the program is to support the highly innovative SME Instrument laureates in accessing overseas markets and allow them to leverage business opportunities outside the EU, further enhancing their growth potential.
Smartcars is a mobility research project for transportation awarded in Brussels with a mention of excellence as the most innovative project of the Horizon 2020 programme. This project has received funding from the EU’s Horizon 2020 research and innovation programme under the grant agreement No. 767509.
